To SEO or Not
That, my readers is the question……………………….
Here is what someone has offered to do, I wonder if it will be any good though?
It may be useful to have a section about local attractions. When people read up about them online before their weekends away, if they had found the information through the pub’s website, this would probably stick in their mind as they pass the pub this could pull in quite a few more customers, who otherwise would have driven past, the trick here will be appearing for the attractions and making a clear association with the pub through the text and images. Likewise, information about the crop circles could be a good summer attraction, there are masses of tourists who must drive past every day who stop to eat somewhere, the majority of these tourists are not hippies, so are they type of people who do eat out. Again, the more visitors you get to the website, the more this helps ongoing SEO.
The home page could have rolling images of the inside and outside of the pub, with a general overview, navigation and latest news, which would display the latest titles of the blog posts which can be clicked to go straight to them, the key here is to make the site inviting, i.e. appealing to the eye and easy to navigate.
The sooner we can get the first few pages of the site live the better, as site age is yet another factor in search engine results. It will also mean if you want an ongoing SEO campaign it can be done at a slower steady pace, which the search engines like, rushing it can lead to penalties and a drop in position.
I can show you many examples of keywords I have optimised for, including some instances of beating vendors for some of their own product names! We even have customers on page 4 of google UK for the keyword “software” and page 1 for “business software” this is along with every other software reseller in the country and the vendors such as Microsoft, Oracle, Sage, etc, many of whom spend a small fortune on SEO services from various companies or have their own in-house teams.
I can do the following, starting immediately:
Register an appropriate domain name (1 year)
Host and backup the website on fast servers (1 year)
Design the site incorporating elements of on page SEO
Design a contact form which sends enquiries to email (using anti-spam filters)
Set up a Blog/News section (incorporating multiple seo related plug-ins)
Set up a guest book so people can post their own comments after a visit
Set up an auto updating site-map (essential for the search engines)
Set up email accounts
Add the site to local and UK directories
Have the site listed on Google maps (this helps for local searches on Google)
This was from Eco SEO a company from Wiltshire who offer seo and who can apparently optimise my website to appear high up in Google and get more traffic there because of it, I must admit to being very tempted to give it a try.
Posted in seo